In-house project
Marketing Automation Engine
A shared campaign operating system turns one structured brief into channel-ready work while marketers retain control of audience, localisation, and every live send.
Read the case studyJab Tawanrat · Bangkok / APAC
Less copying.
Fewer handoffs.
A workflow that works.
I build CRM and workflow automation for sales and marketing teams. From capturing a lead to preparing a campaign, I connect the steps and leave your team with a system it can run.
Based in Bangkok · Thai & English · Start by email
Selected work
See how the work fits together.
Two systems built in an in-house role: the problem, my contribution, and the decisions behind the build.
In-house project
B2B Sales Platform
One controlled flow connects prospect sourcing, CRM deduplication, enrichment, human-approved outreach, reply handling, and contract handoff across multiple APAC markets.
Read the case studyWork with me
Start with the task your team repeats.
Lead intake, CRM updates, campaign preparation, or approvals. We can start with one process and agree what the first version needs to do.
Workflow assessment
For a team that knows where work is slow but needs a clear automation plan.
One working flow pilot
For one recurring process with a clear trigger, output, and owner.
Connected sales or marketing process
For a process spanning several steps, teams, or systems.
How we work
Define it. Test it. Hand it over.
Map the current workflow
Review the trigger, data, tools, rules, approvals, delays, and common exceptions.
Agree the first scope
Define the output, included systems, responsibilities, acceptance checks, and exclusions.
Build and test
Configure the workflow and test expected cases, missing information, duplicates, permissions, approvals, and failures.
Run a team pilot
The people who do the work try agreed cases and identify changes needed before wider use.
Hand over
Deliver operating notes, ownership and access details, test cases, and guidance for common problems.