In-house project
Marketing Automation Engine
A shared campaign operating system turns one structured brief into channel-ready work while marketers retain control of audience, localisation, and every live send.
Read the case study01
Selected work
Systems built around real operational friction.
Two detailed in-house case studies, followed by a project tracker and other builds. Each shows a different part of my work.
Selected work
See how the work fits together.
Two systems built in an in-house role: the problem, my contribution, and the decisions behind the build.
In-house project
B2B Sales Platform
One controlled flow connects prospect sourcing, CRM deduplication, enrichment, human-approved outreach, reply handling, and contract handoff across multiple APAC markets.
Read the case study03
Project Tracker
Jira + Notion, rebuilt for one team that needed both.
03 · delivery system
Shared dataOne source
of truth
of truth
Boarddaily flow
Ganttroadmap
Docscontext
Slackdecisions
Team activity→AI summary→Friday recap
Day-one adoptionTwo-way Slack sync3 connected views
Outcomeone source of truth replaced two separate SaaS subscriptions
- Primary result
- 2 SaaS subscriptions replaced
- Adoption
- team used it from day one
- Coverage
- Board · Gantt · Docs · Slack
The friction
Plans lived in Notion, delivery lived in Jira, and decisions lived in Slack. The team had no reliable view of the whole project.
The system
I built one source of truth with Board, Gantt, and Docs views, two-way Slack updates, and an AI-generated weekly recap.
Proof in use
- ·Every view reads from the same project and task data.
- ·Slack updates and task status stay synchronised in both directions.
- ·The weekly recap is drafted from actual activity, not memory.
Claude CodeSupabaseReact + TSSlackOpenAI
Independent builds
Tools and client work shipped outside my core role.
StayPitch
Sales proposal & performance platform
A hotel-sales workspace that connects proposals, quotations, invoices, pipeline health, YoY reporting, and management-ready PDF exports.
Proposal → invoice → executive report
RentBill
Thai apartment billing system
A Thai-first monthly billing tool for room records, meter readings, tenant-scoped debt carry-forward, receipts, and batch invoice printing.
Meters → monthly bills → payment record
Crape POS
Thai-first POS & profit tracker
A mobile-first point-of-sale tool for a crepe shop: quick orders, ingredient purchases, cash position, estimated profit, bestseller ranking, and menu setup.
Order → cost → cash & profit view
Janus
B2B lead-generation website
A multi-page website for a Malaysian temporary-power company, built around real equipment evidence, sector case studies, and WhatsApp-led conversion.
5 complete design directions under review